PRIVACY POLICY

1. Introduction

Rank Lab, a craft business for digital marketing and other services, located at Školska 9, 32227 Borovo, Republic of Croatia, takes the protection of your personal data seriously and is committed to safeguarding your privacy. This Privacy Policy explains what data we collect, why we collect it, how we use, store, and protect it – as well as your rights and choices regarding your personal data. By using our website and/or our services, you acknowledge that you have read, understood, and agree to this Privacy Policy.

2. Definitions

For the purposes of this Privacy Policy, the following terms apply:

Personal Data: Information that identifies or can identify you as a natural person – e.g. name, email address, phone number, IP address, etc.
Processing: Any operation or set of operations performed on personal data – such as collection, storage, use, transfer, deletion, etc.
Controller: We, as the Craft Business (Obrt), determine the purpose and means of processing your personal data.
Processor: A person or company that processes data on our behalf (e.g. IT service provider, hosting provider).
Consent: Voluntary, informed, and unambiguous indication of your agreement to the processing of personal data.

3. Controller and Contact

Data Controller: Rank Lab – Digital Marketing and Other Services
Address: Školska 9, 32227 Borovo, Republic of Croatia
Email: hello@ranklab.eu
Phone: +385 97 705 34 39

4. Data We Collect and Why

4.1 Data You Provide Voluntarily

When you contact us by email, contact form, or phone, you may provide us with the following data: name, email address, phone number, company name, location, and details about your inquiry. We process this information to respond to your request, provide services, or establish a business relationship. Data submitted through our contact form is used exclusively to respond to your inquiry and for related communication. We do not store or use your data for marketing purposes unless you have given explicit consent.

4.2 Data Collected Automatically

When using our website, certain technical data is automatically recorded, such as your IP address (anonymized when applicable), device type, browser, operating system, time of visit, and pages viewed.
This data is used only to ensure the website’s functionality, maintain system security, analyze traffic, and improve user experience.

4.3 Cookies and Similar Technologies

We use cookies and similar technologies for website functionality, visitor analytics, and if we engage in advertising for campaign tracking.
We will always seek your consent before using any non-essential cookies (e.g. analytics or advertising cookies).

4.4 Data for Contract Execution

If we enter into a service agreement with you (e.g. for Local SEO), we may collect additional information necessary for contract fulfillment – such as company name, VAT ID, address, billing details, and payment method.

4.5 Use of Third-Party Tools and Platforms

Our website is built and maintained using WordPress, including Elementor for content design. These tools may use functional cookies necessary for proper website operation. We use WPForms for managing contact form submissions; information provided via the form is used solely to respond to your inquiry. For website analytics, we use Google Analytics (with anonymized IPs). If used, Meta (Facebook) Pixel operates only with your consent. We also integrate Google Maps for location display; these cookies are loaded only with user consent.

5. Legal Basis for Processing

We process personal data based on the following legal grounds:

Your consent (e.g. for newsletters or optional cookies);
Contractual necessity, when processing is required to perform or prepare a contract;
Legal obligation, for tax or accounting purposes;
Legitimate interest, when it does not override your rights – e.g. for website security or traffic analytics.

6. Data Sharing and Recipients

We may share data with:

Our IT and hosting service providers (for data storage, security, and maintenance);
Accounting and bookkeeping services (as legally required);
Advertising or analytics platforms (only with consent);
Authorities, when legally obligated.

Data transfers outside the European Economic Area (EEA) will occur only if appropriate safeguards are in place (e.g. Standard Contractual Clauses) and you are informed.

7. Data Retention

We keep personal data only as long as necessary for the purpose collected, unless a longer retention period is required by law.
Examples:

Contact and communication data: retained while active and up to 1–3 years thereafter.
Contract and invoicing data: stored for 10 years under Croatian tax regulations.
Cookies: stored according to technical duration or until manually deleted by the user.

8. Data Security

We implement technical and organizational measures to protect your data from unauthorized access, loss, alteration, or destruction.
This includes encryption (SSL/TLS), restricted access, backups, system updates, and security procedures. However, no system is completely secure, and your cooperation (e.g. safe password practices) is essential.

9. Your Rights

Under applicable data protection laws (including the GDPR), you have the right to:

Access your personal data;
Rectify inaccurate or incomplete data;
Request deletion (“right to be forgotten”);
Restrict data processing;
Data portability (in machine-readable format);
Object to data processing, particularly for direct marketing;
Withdraw consent at any time (without affecting prior lawful processing);
Lodge a complaint with the supervisory authority (in Croatia: the Croatian Personal Data Protection Agency – AZOP).

10. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. The revised version will be published on our website with the date of the last update. Users will be notified of significant changes via the website or email.

11. Additional Information

For any questions, comments, or requests regarding your personal data or this Policy, please contact us using the details below. You may also request a copy of your personal data or information on how it is processed.

12. Contact Information

For any questions and/or comments regarding this Privacy Policy, the processing of personal data, or the exercise of your rights, you can contact us using the following information:

Rank Lab
Digital Marketing and Other Services
Školska 9
32227 Borovo
Republic of Croatia

Website: https://ranklab.eu
Email: hello@ranklab.eu
Phone: +385 97 705 34 39

Date: November 13, 2025